THMG-316

Strategic Tourism Management

CREDITS: 3
LENGTH: 15 weeks
CAMPUS: Prince George
REQUISITES: None
 
DESCRIPTION:
This course explores strategic management and planning in a hotel and tourism environment. Using both a theoretical and practical approach, students examine the concepts of strategic planning and competitive strategy, and how they can be successfully applied by organizations in an increasingly complex and global tourism environment. Students examine the management challenges and opportunities of small tourism entities and the unique environments in which they operate, including hotels.
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Course Schedule

ID SEMESTER CAMPUS DELIVERY LOCATION INSTRUCTOR STARTS ENDS MEETS
105 Fall 2024 Prince George Unknown 2-109 F. Matheus September 3 December 13 Tu Th 10:00AM
106 Spring 2025 Prince George Unknown 3-350 F. Matheus January 6 April 25 M W 4:00PM

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