MKT-152

Principles of Marketing

CREDITS: 3
LENGTH: 15 weeks
CAMPUS: Prince George
REQUISITES: None
 
DESCRIPTION:
This course is an introduction to marketing activities in modern business firms. The major topics covered are target markets and segmentation, consumer behaviour, research and information systems, and the marketing mix. Throughout the course, emphasis is on the application of concepts and perspectives to current business problems and opportunities, through case studies and projects.
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Course Schedule

ID SEMESTER CAMPUS DELIVERY LOCATION INSTRUCTOR STARTS ENDS MEETS
101 Spring 2025 Prince George Unknown ONLINE H. Gautam January 6 April 25 TBA
101 Fall 2024 Prince George Unknown ONLINE S. Barbosa de Lima September 3 December 13 Tu 6:30PM Tu 6:30PM
102 Fall 2024 Prince George Unknown 1-317 W. Liang September 3 December 13 M Th 4:00PM Th 11:30AM
103 Fall 2024 Prince George Unknown ONLINE M. Zeeshan September 3 December 13 Tu F 4:00PM Th 8:00AM
104 Fall 2024 Prince George Unknown 1-317 H. Gautam September 3 December 13 W F 1:00PM F 8:00AM
102 Spring 2025 Prince George Unknown 1-308A F. Guerra Filho January 6 April 25 M W 10:00AM
103 Spring 2025 Prince George Unknown ONLINE W. Liang January 6 April 25 W F 11:30AM
104 Spring 2025 Prince George Unknown ONLINE F. Guerra Filho January 6 April 25 M W 8:30AM
105 Spring 2025 Prince George Unknown ONLINE L. Abubakar-Depenau January 6 April 25 M W 1:00PM
105 Fall 2024 Prince George Unknown 1-314 J. Vethamanickam R September 3 December 13 M 6:30PM M 6:30PM
106 Fall 2024 Prince George Unknown 1-308B J. Vethamanickam R September 3 December 13 Th 6:30PM Th 6:30PM

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