MKT-251

Mkt Management Theory & Applic

CREDITS: 3
LENGTH: 15 weeks
CAMPUS: Prince George
REQUISITES: Prerequisite: MKT-152 minimum C
Required Supporting Lab: MKT-251L
 
DESCRIPTION:
This course presents the analysis of marketing management as it relates to marketing opportunities, marketing planning, and product strategy. The decision-making responsibilities of the marketing manager are examined with particular emphasis on market research, demand analysis, cost analysis, and market planning and development. Case studies and computer-based simulations are used extensively throughout the course.
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Course Schedule

ID SEMESTER CAMPUS DELIVERY LOCATION INSTRUCTOR STARTS ENDS MEETS
101 Fall 2024 Prince George Unknown 1-309 W. Liang September 3 December 13 Th 6:30PM
102 Fall 2024 Prince George Unknown ONLINE L. Abubakar-Depenau September 3 December 13 M 8:00AM
101 Spring 2025 Prince George Unknown 1-311 F. Guerra Filho January 6 April 25 M W 5:00PM
102 Spring 2025 Prince George Unknown ONLINE L. Abubakar-Depenau January 6 April 25 Tu Th 11:30AM
103 Fall 2024 Prince George Unknown ONLINE M. Zeeshan September 3 December 13 Th 6:30PM

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